Sin duda alguna la aparición de los smartphones y tablets ha incrementado el uso de internet siendo el continente africano el de mayor tráfico a nivel mundial (14.86%), seguido por Asia y Europa.
La plataforma más utilizada es Android seguida por Apple y RIM (blackberry).
La ciudad de mayor crecimiento en tráfico de web móvil? Zimbabwe seguida de Nigeria e India. El continente africano se perfila como el de mayor crecimiento en esta área.
Google domina el mercado de los buscadores seguido por Bing y Yahoo.
Te interesan más datos? mira las últimas estadísticas de tránsito online de móviles, incluyendo acciones de motores de búsqueda, las ventas estadounidenses M-commerce, el tráfico móvil y mucho más.
| Mobile
share of Web Traffic all across the World |
| Region |
2010 |
2012 |
| Africa |
5.81% |
14.85% |
| Asia |
6.1% |
17.84% |
| Europe |
1.81% |
5.13% |
| North America |
4.71% |
7.96% |
| South America |
2.88% |
7.55% |
| Oceania |
1.46% |
2.86% |
| World Wide |
3.81% |
10.01% |
|
|
|
| Top 10 Countries
with Highest Mobile Web Share Traffic |
| Country |
Mobile Share of Web
Traffic |
| Zimbabwe |
58.06% |
|
| Nigeria |
57.89% |
|
| India |
48.24% |
|
| Sudan |
45.32% |
|
| Zambia |
44.24% |
|
| Uzbekistan |
42.77% |
|
| Laos |
35.66% |
|
| Malawi |
35.48% |
|
| Brunei |
34.05% |
|
| Libya |
27.68% |
|
|
|
|
| 46% of US
Population own Smartphone of Some Kind |
|
|
|
|
| Nearly 7% of
US Digital Traffic connects from Non-computer Devices Non-Computer Traffic
Share by Devices |
|
|
|
| Devices |
Traffic Share |
| Mobiles/Smart phones |
64.4% |
|
| Tablets |
28.1% |
|
| Others |
7.5% |
|
|
|
|
| Top Smartphone
Platform by Market Share |
| Smartphone platform |
Market Share |
| Android |
50.1% |
|
| Apple |
30.2% |
|
| RIM |
13.4% |
|
| Microsoft |
3.9% |
|
| Symbian |
1.5% |
|
|
|
|
| Mobile Search Engine
Share |
| Search Engine |
Market Share |
| Google |
91.7% |
|
| Bing and Yahoo |
6.2% |
|
| Others |
2.1% |
|
|
|
|
| US
M-commerce sales accounts for 3% ecommerce sales in 2012 and will reach 7% by 2016 |
| Year |
US M-commerce Sales (in
Billions) |
| 2012 |
10 |
|
| 2013 |
14 |
|
| 2014 |
19 |
|
| 2015 |
25 |
|
| 2016 |
31 |
|
|
|
|
| Mobile Traffic to
the Top 500 E-Retailers |
|
| Year |
%age of Visits |
| 2011 |
13.4% |
|
| 2012 |
24.6% |
|
| 2013 |
39.0% |
|
| 2014 |
53.2% |
|
| 2015 |
60.6% |
|
|
|
|
| Top Reasons why
consumer prefer M-commerce |
| Top Reasons |
%age |
|
| On The Go Convenience |
63% |
|
| Special Discounts/Coupons |
52% |
|
| Easy to compare prices |
48% |
|
| Product not available in-store |
41% |
|
|
|
|
| Mobile Shopping
Activities of Smartphone Owners |
| Shopping Activities |
%age |
|
| Take Product Picture |
37% |
|
| Locate Nearby Store |
32% |
|
| Search for Coupons |
31% |
|
| Research Products or Prices |
30% |
|
| Research Products or Prices at specific
store |
28% |
|
| Send Product Pictures to Friends |
27% |
|
| Scan Bar Code |
26% |
|
| Read Customer Reviews |
24% |
|
| Check Store Inventory |
18% |
|
|
|
|
| Top Mobile commerce
purchase categories |
| Purchase Category |
%age of Audience |
| Digital Goods |
47% |
|
| Clothing |
37% |
|
| Tickets |
35% |
|
| Daily Deals/ Discount coupons |
34% |
|
| Gift Certificates |
34% |
|
| Electronics |
32% |
|
| Physical Books |
26% |
|
| Airplane Tickets |
24% |
|
| Flowers |
21% |
|
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